Trade Show Tips

Below are a series of trade show tips, trade show articles, and trade show checklists you can use to make your next trade show your best one.
Trade Show Tips - General
Direct Prospects With Smart Direct Mail	Tips on how to produce high-quality direct mail pieces that get noticed and get results
Giveaways That Give Back	Implement a successful 9-step giveaway strategy at your booth
Don't Leave Home Without It	Be better prepared and composed at the event with this ultimate trade show supply kit
Uncovering Prospect Body Language	Use your observation skills to identify high-quality prospects, and avoid the time-wasters
Grab Them With Graphics	Read how to create striking graphics that will capture attention and make your booth stand apart from the rest
Smart Trade Show Budgets Plan For Success	Reduce your trade show budget without reducing the effectiveness of your trade show performance
To Buy Or To Rent: That Is The Question	Weigh the options of buying versus renting a booth, and determine which choice is best for you
Here's The Buzz Word	Learn how word-of-mouth marketing can work for you at your next trade show
Trade Show Tips - Pre-Show
Find A Trade Show That's Right For You	Identify which trade shows will provide the best return on investment for your time and financial investment
In Case You've Forgotten	Re-evaluate your trade show objectives to provide direction and validate your decision to attend select trade shows
Trade Shows By The Numbers: A Pre-Show Countdown	Keep your trade show planning activities on schedule with this handy timeline
Get Prospects Before They Get To The Show	Promote your trade show attendance long before the show starts to improve your chances of success
Trade Show Booths Are Like Real Estate: Location, Location, Location	Identify ideal locations for your booth, and avoid the common positioning pitfalls on the exhibition floor
Motivate Your Way To Exceptional Booth Staff	Learn ways to motivate your staff to attend the show, and create a fun and productive work environment at your booth
How Much Is Enough?	Read how to calculate your total booth space requirements in terms of dollars and capacity
A Winning Exhibit Design Checklist	Tips on how to slow down traffic and direct visitors to your exhibit using a captivating design and layout
Trade Show Tips - At The Show
Show Off Your Staffing Strategies	Determine your optimum number of booth staff, and assign special tasks while at the show
A Step Ahead Or A Step Behind	Conduct some "competitive intelligence" to assess your current positioning and give your company an edge at future events
Paper Versus Paperless - Assess Your Lead Form Format	Weigh your options to identify the best lead capture method at the show
When Quality Matters ... Not Quantity	Valuable tips on how to best qualify trade show leads
Exhibiting Some Etiquette	With a professional conduct and appearance, staff can increase interest levels and establish qualified relationships
Trade Show Tips - Post-Show
The Morning After The Day Before	Learn how to conduct well-planned and timely follow-up on leads generated at the show
Measure Success By The Numbers ... For Starters	Tips on meaningful ways to evaluate the success of your trade show performance